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The Upper Ranks

Who We Are

Meet Our Leadership
David Farkas:
Annie
Martin
Spencer
Ashley
Susan

The Upper Ranks is a Boutique Link Building Company Based in Lakewood, NJ

Founded in 2007 by David Farkas, The Upper Ranks specializes in custom link building. David’s team of experts helps businesses and agencies of all sizes reach The Upper Ranks of the increasingly-competitive digital world.

Our approach to link prospecting, analysis, content, and outreach can scale to help you reach your goals. Whether you’re a small business, an online publisher, a respected agency, or an enterprise corporation, The Upper Ranks’ trademark link building techniques can scale to fit your needs.

No matter the size of the project, you can rely on our custom-built link building methods to help you achieve more traffic, leads, conversions, sales, and visibility.

Link building, coupled with a website that has great content and solid on-site SEO fundamentals, is the most targeted form of drawing unlimited traffic, leads, and sales for your company. With over 90% of search engine clicks coming from organic listings, link building is indisputably one of the best online marketing strategies for the short and long term.

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David Farkas:Founder and CEO

David is the founder and CEO of The Upper Ranks. David believes in a fully-custom approach to link building, where each client deserves a link building strategy tailor made to their individual needs. When he’s not in the office overseeing the link building operations (which is rare), you can catch him either spending quality time with his family or staying abreast on the latest digital marketing news.

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AnnieOutreach Director

Annie’s belief that communication is 20% talking and 80% listening has rubbed off on every other member of The Upper Ranks’ outreach team. She takes interpersonal communication seriously, and prides herself on her warmth, attentiveness, and the fact that she gets great results. She loves fitness and natural food, but isn’t above eating the occasional Kraft dinner.

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MartinResearch Director

Martin oversees The Upper Ranks' research team, which is responsible for prospecting and vetting websites for our link building campaigns. Though he’d never admit it, he may be one of the finest internet detectives in the world. Despite his knack for investigation, Martin hates TV crime dramas almost as much as he adores his beloved Mets.

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SpencerAnalytics Director

Spencer takes a highly analytic approach to everything he does, whether it’s a technical SEO audit or playing a blues jam at an open mic night. Spencer is as passionate about data and analytics as he is about the guitar work of Buddy Guy and Jimmy Reed. Spencer's entire team takes inspiration from his keen analytical mind, and each of them understands what makes a successful website tick.

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AshleyContent Director

Ashley has a background in journalism and creative writing. She encourages our team of writers to studiously research everything they write, both in terms of audience and subject material. If Ashley’s not writing, then she’s probably painting or playing with her dog-- sometimes simultaneously.

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SusanManaging Editor

Have you ever seen a blogger’s name pop up around the web so often that you wonder “Who is this person?” That person is Susan. She’s never had an idea she hasn’t turned into a blog post, and she loves both writing and editing in equal measure. Every single piece of content we send to a publisher is subject to Susan's discerning eye and her unparalleled attention to detail.

WHAT WE DO

Although we take a more customized and nuanced approach to building links than most agencies, we still build a lot of links– and we build the heck out of them.

But building good links takes time, especially when each link is customized to suit your needs. That’s why we pride ourselves on efficiency and results. We won’t waste your time with ineffective links. Instead, we push ourselves to deliver effective, quality links at any scale– and we never miss a deadline.

Our links don’t fudge numbers or pad out reports; they get results.

    WHAT WE DO

    Although we take a more customized and nuanced approach to building links than most agencies, we still build a lot of links– and we build the heck out of them.

    But building good links takes time, especially when each link is customized to suit your needs. That’s why we pride ourselves on efficiency and results. We won’t waste your time with ineffective links. Instead, we push ourselves to deliver effective, quality links at any scale– and we never miss a deadline.

    Our links don’t fudge numbers or pad out reports; they get results.

What We Do

Custom Link Building

Google’s search algorithm takes many mysterious factors into account when it ranks your website. But one factor is anything but a mystery– quality, relevant links. They’re the strongest factor in Google’s search ranking algorithm.

As a premier link building company, our expert link builders won’t settle for mediocre links. Instead, they work hard to build quality, authoritative links that make sense for your website. No two companies are alike, and our link builders take a custom approach to each client’s project.

All of our links are 100% built by humans, and they’re built with other humans in mind. Our ethical approach to link building includes detailed research on your industry and prospective websites, an analysis of your website, a thoughtful approach to manual outreach, and, most importantly, meeting your link acquisition needs.

All of our links are built with your brand integrity in mind.

Enterprise Link Building

When you’re an established company with a trusted marketing department, every outsourcing decision you make needs to be cost effective and preserve your hard-earned reputation.

Any link building agency who builds links for an enterprise brand needs to tread lightly like a PR professional and work hard like a ditch digger.

When we work with an enterprise brand, we use the same fully-customized, man made link building techniques we use for smaller businesses– and we scale them up as necessary.

No matter how many links your project demands, we put thought and care into every site we target, every email we send, and every link we acquire.

And although we take a boutique approach to link building, we know links don’t mean anything if they don’t help you reach your goals. Our expert link builders only build authoritative, relevant links, that will get positive results for your company.

We’re always on time and we always deliver results, but we double check our work, too. It means a lot when you trust us with your reputation, so we take your brand’s credibility and integrity into consideration with every link we build.

Agency Partnerships

Every digital agency has its focus, whether it’s SEO, advertising, inbound marketing, PR, content marketing, social media, or any other discipline.

We specialize in building 100% effective, relevant, human-made links, custom-tailored to every website we work with.

Not every agency has the time and resources to run a successful link building campaign for every client. That’s where our white-label link building services come in.

We work with agencies all over the world to deliver high-quality links for their clients. Each link building project is tailor-made to your specifications, since you know what’s best for your clients.

We’ll make your monthly reports look superb with relevant, hand-crafted links that move the sales and traffic needle, as well as improve your client’s search engine visibility.

How We Do It

Successful link building requires a combination of talented people and practical, highly-refined processes. As a leading Link Building Company, this is exactly how we acquire high quality links for our clients.
Analysis

Analysis

You can’t start a successful link building project without research and analysis.

Our research team is dedicated to learning everything they can about your website, your company, your industry, and your goals.

They’re the people who enable our link prospectors to find excellent target sites, and empower our outreach experts to acquire links on your behalf.

They take custom link building to heart, and it’s their job to figure out what separates you from your competitors, and to determine why you deserve to reach The Upper Ranks of Google’s search engine results pages.

They know that no two link building campaigns are the same, and they’re the people who set the wheels in motion so we can deliver high-quality, relevant links that meet your business goals.

Analysis

Prospecting

Our link prospectors don’t settle for low-quality, spammy, or cookie-cutter websites. When they set out to find target sites for your link building campaign, they aim for the stars.

They use a combination of highly-refined search engine skills (Google-Fu, as we call it in the office), link prospecting tools, and our own database of high-quality websites we’ve acquired links from in the past. They focus both on relevance and authority, so every target site they find makes sense for your brand and is geared for maximum results.

They vet every target site to make sure it’s run by real people, focuses on your industry, is indexed by the search engines, and has an actual audience.

They hate spam as much as they love a glittering link report, and our outreach team appreciates their efforts.

Our link prospectors never try to make a target website fit your needs– they only find sites that actually fit your needs, and they’ll go to the ends of the internet if they have to.

Analysis

Outreach

We write each piece of email correspondence we send by hand. Our outreach experts know that time is valuable, and that they need to achieve results, but they also know they can’t meet their goals with stale templates and form letters.

Instead, they focus on building relationships with bloggers and webmasters. They approach real people who are likely to be interested in your content, your resources, and your company. And though they’re not pushy salespeople, they’re virtuosos when it comes to selling the value of your website.

Our outreach professionals make real human connections and build quality, relevant links– and they enjoy the process nearly as much as they enjoy the links they require as a result.

What They Say

What They Say
Author

David Farkas is one of the best link builders I know. He’s got a knack for building those coveted links and I’d strongly recommend his services to anyone seeking increased exposure and higher rankings

Neil Patel, Quicksprout
What They Say
Author

We’ve been using The Upper Ranks for 3-4 years now and they are great. Not only are they experts in the field, and have helped us out tremendously, but they are good people and fun to work with!

Kevin Elvington, MFS Supply
What They Say
Author

We’ve been using The Upper Ranks for over six months now and we absolutely LOVE their service. They are a group of brilliant specialists to who provide a fantastic experience at an affordable rate. I would recommend The Upper Ranks to anyone who asked.

David Matthews, Billowby
What They Say
Author

David’s team at The Upper Ranks follows the right approach to building links ethically without cutting corners. This is the approach that has worked for me and will continue to stand the test of time

Eric Ward, LinkMoses

Work With Us

Work With Us

The Upper Ranks

1072 Madison Avenue Lakewood, NJ 08701

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