If you’re new to SEO, link building, and the world of search engines, I’m writing this post for you.
You’re here because you want to know why organic search traffic matters so much, but you’re not clueless.
You know search engines are important– you use them every day.
You probably already used your phone or computer today to find a restaurant, read the news, search for an auto repair shop, read up on marketing concepts, or just research something that interests you.
Search engines connect you with the information and services you need.
Any time someone lands on your website from the search engine results pages (SERPs), you’re receiving organic search traffic.
That is unless you’re buying Google AdWords or other paid search options, usually referred to as Pay Per Click (PPC) advertising. PPC clicks come from the search engines as well– you’re essentially paying for search engine visibility.
Once you stop paying, though, the visibility is gone.
Though search engine algorithms and organic rankings fluctuate, you can generally maintain a place in the SERPs once you’ve attained it– it doesn’t go away when you stop paying.
Ranking one of your pages in the search engine results is like opening up a storefront on a well-trafficked, busy street.
People will see you and are more likely to stop in.
PPC is like having your storefront somewhere on a quiet backstreet, but placing a billboard on the busy street. You’ll get some traffic, but it will go away once the billboard is taken down.
I’m not saying PPC isn’t effective– it is, especially for newer websites. But good SEO and link building practices lead to organic traffic, which is much more sustainable for the long run.
Now, let’s look at some of the benefits of organic search traffic.
Why Organic Search Traffic Matters
The world of SEO is always changing in small ways, and SEO professionals have to keep up with those changes. But the solid SEO fundamentals of today are much the same as they were when I started in this industry many years ago.
This post from Smart Bug Media sums it up nicely:
“Organic traffic deals directly with SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that blog consistently will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and identify new ranking opportunities each month. These should guide your blogging efforts.
Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use this information to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.”
At The Upper Ranks we have always been focused on capturing more organic traffic for our clients.
And if you’re just getting into online marketing, organic traffic should be your goal, too.
Here’s 6 reasons why:
Organic traffic stands the test of time– if your website has good search engine visibility, you’re probably going to continue to attract visitors as long as you maintain your SEO and update your site regularly.
2. Cost Effectiveness
Compared to keeping a PPC campaign running, advertising on social media, or traditional advertising, SEO is pretty affordable. It has long-lasting results with proven ROI– as long as you maintain your efforts.
Chances are, your competitors incorporate SEO into their overall marketing strategy. If you combine good on-page SEO practices with smart link building, you can stay competitive, and eventually beat our competing businesses. If you ignore SEO altogether, your competition is always going to dominate the search engine results.
Search engines are popular. We all use them every day. Some demographics use search engines less than others, but search engines are a big part of modern life– and that won’t change anytime soon.
5. Regular Visitors
If your website actually ranks for a relevant keyword in the search engines, you’ll enjoy regular targeted traffic on a consistent basis. This regular flow of traffic will, essentially. open the floodgates for new leads and customers coming in 24/7. As a business owner, what more can you ask for?
If your website ranks on the first page of Google, you look credible to potential customers– high visibility fosters trust. If Google trusts your website enough to rank you for one of your keywords, that means they value your website, too. If you’re visible in the SERPs, you look much more credible than the results on page four or five.
Hopefully this post has illustrated how important organic search traffic is, and why it matters for the bottom line of your business.
How it’s cost effective and drives real results.
It shouldn’t be the only thing you rely on, but you can’t ignore it. You need to stake a claim on the search engine results pages if you want to stay competitive.
Let’s get to work and start ranking!