Is there really a difference between link earning and link building? I remember back in 2013, when link building became a dirty word, even though links were still essential for SEO success. Then, magically and out of thin air, the phrase “link earning” appeared on everyone’s radar. We had to justify those essential links somehow,…
In the link building world, it often seems there are few things more treasured, and more elusive, than .edu links. Link builders chase these rare jewels to the ends of the earth. More so than your average .com site, which anyone can register, an .edu site signals nothing but trust to the search engines. Since…
SEO is always changing. If you worked in SEO ten years ago, went away and came back today, there’s little you would recognize. Keyword stuffing – which is exactly as it sounds – could work wonders for you back in the day. Today? It could earn you a penalty. Ten years ago, SEOs used to…
In this roundup, 18 link building experts share their tips on how they build links to pages that aren’t inherently ‘linkable’. How do you rank a product page, a category page, or any other page that’s hard to build links to? It’s notoriously difficult to build good links to product and category pages since most…
If you want to jump directly to the top of a Google search, you can try to get your website featured on Google news. To get your website included in Google News, the basic steps are: Make sure your website meets Google’s technical requirements for inclusion in Google News. This includes things like having a…