Is there really a difference between link earning and link building? I remember back in 2013, when link building became a dirty word, even though links were still essential for SEO success. Then, magically and out of thin air, the phrase “link earning” appeared on everyone’s radar. We had to justify those essential links somehow,…
Building a reputable backlink profile is the ultimate goal of every link building campaign. Your backlink profile plays a huge role in how well your site ranks in search engines. It’s what Google and other search engines look at when they try to figure out if your site is trustworthy, helpful, and worth showing to…
So you want to get your website referenced by ChatGPT? Not just ranked on Google, but actually woven into the fabric of what AI models know and share when people ask questions. The landscape has shifted in ways that most people are just starting to understand. While everyone’s still obsessing over traditional SEO metrics, the…
SEOs and link builders love jargon. That can be jarring for people trying to learn the ropes and start on their own link building projects. And, to make matters worse, we often assume other people know exactly what we’re talking about. All of our acronyms, nonsense words, and words that mean something entirely different in…
You’re probably well aware that there are dozens of Google ranking factors. If you’re at all interested in buying backlinks, you probably know that backlinks still matter in 2025. But did you know that backlinks continue to remain Google’s most powerful ranking signal? We’ll discuss why that is (along with some strong proof) in just a…