Is there really a difference between link earning and link building? I remember back in 2013, when link building became a dirty word, even though links were still essential for SEO success. Then, magically and out of thin air, the phrase “link earning” appeared on everyone’s radar. We had to justify those essential links somehow,…
You can’t build good, relevant links to your website unless you have at least one linkable asset. In the old days of link building, you could spam directories and engage in every link scheme under the sun in order to increase your search engine visibility, even though you had absolutely nothing on your website link-worthy….
The assortment of link building tools and backlink checkers available these days is, frankly, overwhelming. The link building toolkit is extensive, varied, and always growing. As a link builder, one of the most important tool selections you will make is the selection of a backlink checker. It’s something you use and depend on in many…
With link building, a simple list of 10 or so items never covers everything. But I wanted to make a simple list to help you keep your head above water, stay out of trouble, and build some effective links as you go about your work. So I started working on the 10 Commandments of link…
If you’ve been around SEO and link building long enough like I have, you know that link building has transitioned through multiple different definitions. It’s also historically been conflated with lots of other various tactics. It’s been confused for link earning. It’s been confused for content marketing. It’s even been confused for the entirety of…