How good is the best website in the world if no one ever sees it? Is it still the best website in the world? Let’s get sidetracked for a second. Imagine the best movie ever made. It has great acting, authentic costumes, dialogue that’s both realistic and witty, romance, humor and an epic scene where…
Link prospecting isn’t as easy as the multitude of ultimate guides on the internet would have you believe. Getting good at prospecting takes time, focus, and the will to refine and improve upon your process. It’s also something you can’t skip over. Link prospecting is essential and the true beginning of the link building process….
One of Michael Jordan’s most famous quotes is, “You miss 100% of the shots you don’t take.” The kids these days sum it up to be, “Shoot your shot.” In essence, all this means is that if you don’t even try, you can’t succeed. On the surface, I can’t disagree with this. You’re not going…
Anyone who works in SEO knows the experience. You’ve just met someone, and by common courtesy, they ask what you do for a living. You say you work in the SEO industry. And that’s when you get the inevitable: It’s the same response nearly every single time. If I were Google myself, I would just…
Should your company invest in building an in-house link building team? Although there are many departments in your business that may make a lot of sense to take ‘in-house’, there are a number of unique challenges when it comes to building an in-house link building team. Let me explain with the following example: We recently…