Affiliate marketing through the creation of content in a niche topic area is one of the best ways to build a successful online business. You don’t need a big financial investment to make it work, and an affiliate model is highly scalable, as you may know.
All of your success with an affiliate or niche site, however, depends on your search engine optimization.
If you aren’t ranking, then people aren’t finding your content. If they don’t see your content, they’re not clicking your affiliate links and your site isn’t profitable.
Link building tends to be overlooked in terms of not just its value but its necessity by a lot of affiliate marketers. Get in touch now!
If you saw your sites take a hit in the SEO rankings in the summer of 2021, you weren’t alone. If your affiliate site or sites falls into the category of YMYL, you may have especially noticed a decline in rankings and traffic.
YMYL stands for “your money, your life.” A lot of affiliate sites fall into this category. If you provide information or sell products or services impacting the health, finances, safety or happiness of your audience, you’re YMYL, according to Google.
That’s a lot of affiliate marketers, right?
When you fall into the YMYL category, Google is holding you to the highest standards. Your content is high-stakes, influencing people’s health and lives.
Every time you produce a piece of content, you have to ensure that it will only help and in no way hurt the people who read it.
Since your site might be held to a higher standard based on YMYL, what does that mean as far as the content you create?
That’s where the EAT acronym is relevant. EAT stands for expertise, authority, and trust.
This is essentially a model or framework you should aim to follow with all of your content. That doesn’t necessarily mean EAT is a specific, measurable ranking factor.
However, the signals that we know Google uses to rank content do correlate with EAT. Google’s goal in assessing the EAT framework relative to sites is that they want to deliver high-quality and relevant content to their users. They want low-quality content that doesn’t add value to the lives of users to be less visible.
All of the above factors bring us to one crucial takeaway—links have been and remain a primary ranking factor.
When you have a high number of backlinks, you’re much more likely to rank well in organic search. Without rankings, on the other hand, it’s extremely unlikely you’ll rank well, particularly for a relatively competitive keyword.
While things like YMYL might be new, using links in the search algorithm is not a new concept. The idea of link building as one of the most important parts of your SEO continues to be confirmed every time Google rolls out a change.
For example, PageRank was the original Google algorithm, and links were the foundation of that. Despite thousands of algorithm changes since that time, the constant is the reliance on backlinks as a rank signal.
We’re not guessing either—Google confirms it. Time and time again, Google representatives say that backlinks are among the top three most important factors to rank in search engines.
Great, you might think you can boost your affiliate content simply by trying to get as many links as possible.
Not so fast.
Not all backlinks are equal in terms of value. To rank higher in the SERPs, you don’t just need a lot of links back to your site. You need quality backlinks. One excellent backlink is going to be more effective and powerful than 500 low-quality backlinks.
So what makes a backlink high-quality?
If everything above seems technical and labor-intensive, that’s because it is. With the importance of link building to your overall SEO strategy, it’s something you can’t afford to overlook, but you may not have the resources to manage it in-house or on your own.
When you’re an affiliate publisher, you probably can’t afford high-priced professionals to add to your team full-time. At the same time, you also can’t afford not to invest in your SEO strategy because it’s the core of your business.
Link building is something requiring skills, knowledge, and also existing relationships to facilitate. You want to work with professionals who stay up-to-date with best practices and understand the current algorithms.
We offer a scalable, cost-effective solution for even small sites and businesses.
Don’t waste your time or money on things that won’t work or could even damage your rankings over time. Link building isn’t a guessing game. We know what works and how to make it happen.
As we mentioned, it’s not just about getting as many links as you can. An effective, modern SEO strategy relies on having quality links as well. If you have a lot of low-quality links it can end up hurting you and not helping.
We do the research and quality control, so you have peace of mind.
Running a business isn’t easy. It’s time-consuming and if you’re an affiliate marketer, you have to constantly be thinking about what you’ll do next in terms of content and keyword research. If you want to grow, you don’t have hour after hour to spend emailing and doing outreach to get links or vetting sites.
Luckily, we do the lifting of link building, and you focus on growing your business in other ways.
There might be other areas of your business you already outsource, and if so, you probably know the signs that you can’t do it at all. Signs you need to consider outsourcing link building include:
We are a link-building service for affiliate sites.
We specifically understand what it takes to build services for affiliate businesses better than anyone in the industry. That’s all we do—we are passionate about the process of building links and the results we deliver.
Our process is tailored to our client’s individual needs, but the general steps can look something like this:
If you’re ready to see the difference a link-building service for affiliate sites can make in your business, reach out. There’s a reason Neil Patel and other industry leaders describe as one of the best at what we do.