So, how will Google’s focus on user-centric metrics like Page Experience affect your approach to building links? It’s something I’ve been thinking about lately. My thoughts led me to this scenario: When was the last time you were frustrated by a poorly optimized website? Don’t deny it—it happens to everyone who browses the web on…
Building links with guest posting has become controversial over the years. Several years ago, it was easy to pump out low-quality, spun, or duplicate content and trick an unsuspected blogger or webmaster into posting it for you. Many of those guest posts were stuffed full of crazy anchor texts and wall-to-wall links. They served no…
With link building, a simple list of 10 or so items never covers everything. But I wanted to make a simple list to help you keep your head above water, stay out of trouble, and build some effective links as you go about your work. So I started working on the 10 Commandments of link…
If you’ve been around SEO and link building long enough like I have, you know that link building has transitioned through multiple different definitions. It’s also historically been conflated with lots of other various tactics. It’s been confused for link earning. It’s been confused for content marketing. It’s even been confused for the entirety of…
How’s your company blog doing? Keep that question in mind, while I tell you this story. I have a friend, who worked in a small retail shop in his younger years, and he loves to relate this to anyone who will listen. Like most any store, sometimes, it was busy, and he didn’t even have…