If you operate a website and you’ve done at least a little bit of research into SEO, you’ve probably come across the term “link earning.” Some refer to it as “passive link building.” The idea behind it is fairly simple: if you build it, they will come. Essentially, the belief is that if you build…
What should you do when you inevitably encounter reciprocal link requests? I’ve been in the trenches, building links, for quite a few years. I’ve seen every type of SEO and link building-related article published. Trends and algorithm updates come and go, and the ebb and flow of the SEO blogosphere forms around them. There’s one…
Most people think link building starts with outreach, but in reality, 90% of your success depends on what happens before you ever send an email. Link prospecting isn’t as easy as the multitude of ultimate guides on the internet would have you believe. Getting good at prospecting takes time, focus, and the will to refine…
One of Michael Jordan’s most famous quotes is, “You miss 100% of the shots you don’t take.” The kids these days sum it up to be, “Shoot your shot.” In essence, all this means is that if you don’t even try, you can’t succeed. On the surface, I can’t disagree with this. You’re not going…
Anyone who works in SEO knows the experience. You’ve just met someone, and by common courtesy, they ask what you do for a living. You say you work in the SEO industry. And that’s when you get the inevitable: It’s the same response nearly every single time. If I were Google myself, I would just…