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The Upper Ranks
EDU Links

In the link building world, it often seems there are few things more treasured, and more elusive, than .edu links. Link builders chase these rare jewels to the ends of the earth. More so than your average .com site, which anyone can register, an .edu site signals nothing but trust to the search engi

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UX and Link Building

So, you’re getting the hang of this whole link building thing.  You have several links under your belt, and you’re getting more responses to your outreach emails. You’re finding relevant target sites and not overusing the same anchor text over and over again. If you want to step it up even mo

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Link Building Commandments

With link building, a simple list of 10 or so items never covers everything. But I wanted to make a simple list to help you keep your head above water, stay out of trouble, and build some effective links as you go about your work. So I started working on the 10 Commandments of link […]

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Link Building Beginner’s Guide

Hello and welcome to link building! Whether you’ve just joined a marketing team, are trying out a side hustle, trying to learn beyond your marketing degree, or are trying to put your small business on the digital map, you’ve come to the right place. You’re here because you know link building m

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Creating Linkable Assets

As link builders, our average conversion rate is often in the 4% to 10% range. Let’s say you aimed for the sky, found the best piece of content in your niche, analyzed it, and created something better. You contacted everyone who linked to that original piece of content, which you outdid by a huge

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