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Most Links Come From Follow-Ups, Not First Emails

Most backlinks don’t come from your first email. They come from follow-ups that actually get noticed. In this guide, I’m gonna give you proven tips, tricks, and tactics for sending effective follow-up emails that get opened and replied to. There are a lot of characteristics that are commonly shared between skilled, high-level link builders. One…

David Farkas  4/16/2026 2 comments
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Stop Waiting for Links: Earn Them by Building Them

Is there really a difference between link earning and link building? I remember back in 2013, when link building became a dirty word, even though links were still essential for SEO success. Then, magically and out of thin air, the phrase “link earning” appeared on everyone’s radar. We had to justify those essential links somehow,…

David Farkas Updated on 1/6/2026 7 comments
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How to Get Your Website Indexed and Referenced by ChatGPT

So you want to get your website referenced by ChatGPT? Not just ranked on Google, but actually woven into the fabric of what AI models know and share when people ask questions. The landscape has shifted in ways that most people are just starting to understand. While everyone’s still obsessing over traditional SEO metrics, the…

David Farkas  1/1/2026 2 comments
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Local SEO for Personal Injury Lawyers: The Complete Guide to Dominating Your Market

If you’re a personal injury law firm, your next client is already searching for you online. The only question is whether they’ll find you or your competitor. That’s what local SEO is all about. Local SEO for personal injury lawyers means getting your firm to show up when someone nearby searches for legal help. We’re…

David Farkas  1/1/2026  
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The Inevitability of Reciprocal Linking

What should you do when you inevitably encounter reciprocal link requests? I’ve been in the trenches, building links, for quite a few years. I’ve seen every type of SEO and link building-related article published. Trends and algorithm updates come and go, and the ebb and flow of the SEO blogosphere forms around them. There’s one…

David Farkas Updated on 11/26/2025 14 comments
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