Backlinks can help you rank in traditional Google search results. But are they enough to help your brand appear in AI-generated answers? Google still relies heavily on signals like relevance and authority. Those aren’t going away. But AI search engines don’t just evaluate the quality of your links. They also use the content on the…
In this roundup, 18 link building experts share their tips on how they build links to pages that are not inherently ‘linkable’. How do you rank a product page, a category page, or any other page that’s hard to build links to? It’s notoriously difficult to build good links to product and category pages since…
Link building is hard work that requires real knowledge and some hands-on experience if you want to be successful. And this is especially true if you’re focused on white hat link building that earns links through relationships, creativity, and genuine value. SEO is complex and multifaceted. Our industry is so full of great minds, trailblazing thinkers,…
If you own or operate a website and you actually are looking to make money from that website, you need to engage in a SEO campaign. If you aren’t already, you needed to start engaging in such a campaign yesterday, but it’s also never too late. What if you have never engaged in such a…
Is there really a difference between link earning and link building? I remember back in 2013, when link building became a dirty word, even though links were still essential for SEO success. Then, magically and out of thin air, the phrase “link earning” appeared on everyone’s radar. We had to justify those essential links somehow,…