Backlinks can help you rank in traditional Google search results. But are they enough to help your brand appear in AI-generated answers? Google still relies heavily on signals like relevance and authority. Those aren’t going away. But AI search engines don’t just evaluate the quality of your links. They also use the content on the…
One of Michael Jordan’s most famous quotes is, “You miss 100% of the shots you don’t take.” The kids these days sum it up to be, “Shoot your shot.” In essence, all this means is that if you don’t even try, you can’t succeed. On the surface, I can’t disagree with this. You’re not going…
Anyone who works in SEO knows the experience. You’ve just met someone, and by common courtesy, they ask what you do for a living. You say you work in the SEO industry. And that’s when you get the inevitable: It’s the same response nearly every single time. If I were Google myself, I would just…
Should your company invest in building an in-house link building team? Although there are many departments in your business that may make a lot of sense to take ‘in-house’, there are a number of unique challenges when it comes to building an in-house link building team. Let me explain with the following example: We recently…
Building links with guest posting has become controversial over the years. Several years ago, it was easy to pump out low-quality, spun, or duplicate content and trick an unsuspected blogger or webmaster into posting it for you. Many of those guest posts were stuffed full of crazy anchor texts and wall-to-wall links. They served no…