I don’t know about you, but I like checklists. They’re the most effective way to keep track of your processes and activities. Sometimes these checklists can be pretty granular, like a grocery shopping list. Perhaps you’re organizing a function, like a conference. You have a spreadsheet that contains everything that needs to be done over…
Anyone who works in SEO knows the experience. You’ve just met someone, and by common courtesy, they ask what you do for a living. You say you work in the SEO industry. And that’s when you get the inevitable: It’s the same response nearly every single time. If I were Google myself, I would just…
Should your company invest in building an in-house link building team? Although there are many departments in your business that may make a lot of sense to take ‘in-house’, there are a number of unique challenges when it comes to building an in-house link building team. Let me explain with the following example: We recently…
Building links with guest posting has become controversial over the years. Several years ago, it was easy to pump out low-quality, spun, or duplicate content and trick an unsuspected blogger or webmaster into posting it for you. Many of those guest posts were stuffed full of crazy anchor texts and wall-to-wall links. They served no…
In my experience as a link builder, building links requires, at least, one linkable asset– but linkable content doesn’t need to be word-heavy “ultimate guides” or heavily-researched reports. Many business owners and marketers hate writing. This goes for both small businesses and enterprise-level corporations. Many Fortune 500 CEOs have their autobiographies and business “how to”…