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The Upper Ranks
Guest Posting Guide

Building links with guest posting has become controversial over the years. Several years ago, it was easy to pump out low-quality, spun, or duplicate content and trick an unsuspected blogger or webmaster into posting it for you. Many of those guest posts were stuffed full of crazy anchor texts and w

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Blogging

How’s your blog doing? Keep that question in mind, while I tell you this story. I have a friend, who worked in a small retail shop in his younger years, and he loves to relate this to anyone who will listen. Like most any store, sometimes, it was busy, and he didn’t even have time […]

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Outreach Guide

Outreach is harder than creating content. Many people don’t realize how much work goes into successfully building just one relevant link. When I speak with prospective clients, I find many have good resources and good content, but are unable to get any links. That’s, partially, because good cont

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Guide to Prospecting

Link prospecting isn’t as easy as the multitude of ultimate guides on the internet would have you believe. Getting good at prospecting takes time, focus, and the will to refine and improve upon your process. It’s also something you can’t skip over. Link prospecting is unavoidable, because it i

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Classics

In the link building world, there’s no shortage of new content. I’d wager there are hundreds of decent link building blog posts published every day. After a while, though, it starts to seem like clutter. Many of the posts seem the same, and it starts to seem like all the good advice is starting

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