Let’s talk about something that sits right at the heart of digital marketing: your SEO content strategy. Don’t worry if that phrase sounds stiff or overwhelming. We’re going to unpack it in a way that’s clear, human, and yes, even enjoyable. A solid SEO content strategy isn’t just about sprinkling in keywords or trying to…
Has it ever occurred to you why Google hasn’t updated PageRank since 2013? Something tells me it wasn’t Google’s way of endorsing Domain Authority. Still, in my conversations with clients and other link builders, DA, DR, and AS come up all of the time. For example, I was recently contacted by a prospective client who…
Did you know that backlinks remain one of Google’s top three ranking factors in 2025? Yet, most websites fail at building them effectively. If you care about organic search traffic, then it is absolutely necessary to understand what link building strategies work and which strategies to avoid. Google’s main consideration is “user experience”– serving up…
You can’t build good, relevant links to your website unless you have at least one linkable asset. In the old days of link building, you could spam directories and engage in every link scheme under the sun in order to increase your search engine visibility, even though you had absolutely nothing on your website link-worthy….
The assortment of link building tools and backlink checkers available these days is, frankly, overwhelming. The link building toolkit is extensive, varied, and always growing. As a link builder, one of the most important tool selections you will make is the selection of a backlink checker. It’s something you use and depend on in many…