Link building is hard work that requires real knowledge and some hands-on experience if you want to be successful. And this is especially true if you’re focused on white hat link building that earns links through relationships, creativity, and genuine value. SEO is complex and multifaceted. Our industry is so full of great minds, trailblazing thinkers,…
Should your company invest in building an in-house link building team? Although there are many departments in your business that may make a lot of sense to take ‘in-house’, there are a number of unique challenges when it comes to building an in-house link building team. Let me explain with the following example: We recently…
Building links with guest posting has become controversial over the years. Several years ago, it was easy to pump out low-quality, spun, or duplicate content and trick an unsuspected blogger or webmaster into posting it for you. Many of those guest posts were stuffed full of crazy anchor texts and wall-to-wall links. They served no…
In my experience as a link builder, building links requires, at least, one linkable asset– but linkable content doesn’t need to be word-heavy “ultimate guides” or heavily-researched reports. Many business owners and marketers hate writing. This goes for both small businesses and enterprise-level corporations. Many Fortune 500 CEOs have their autobiographies and business “how to”…
Nobody gets to be an expert or a pro on their first day. Do you think Stephen Curry hit the first three-point shot he ever took? Or that “Romeo and Juliet” was Shakespeare’s first play? The fundamental difference between an amateur and a professional is experience. Even if you aren’t naturally blessed with certain skills,…