Let’s talk about something that sits right at the heart of digital marketing: your SEO content strategy. Don’t worry if that phrase sounds stiff or overwhelming. We’re going to unpack it in a way that’s clear, human, and yes, even enjoyable. A solid SEO content strategy isn’t just about sprinkling in keywords or trying to…
If you’re here, you already know relevant, quality links are a big part of search engine visibility. You want to build links, but you might be wondering where to start. You may have seen posts about huge, ambitious techniques that rack in tons of links. Those posts can be intimidating. You don’t have to aim…
For most people, link building outreach is undoubtedly the hardest part of the link building process. Unfortunately, it’s also the most important part. Sure, there are virtuosos. Those who just seem to nail it from the beginning. Every email gets a reply and every reply is positive. They’re not the norm. Most suffer rejection and unanswered…
I’ve been thinking about social media shares lately. I take Google at their word when they say social shares don’t influence search engine rankings. Although it may seem counterintuitive, it makes sense to me. A lot of sense. Links require review and approval. Links often require one-on-one interaction. And links take time and energy to…
Content is king. Three words. These three simple words published by Bill Gates in a 1996 essay have defined a lot of digital marketing ever since. The man is deemed a visionary for a reason. There are multiple facets of digital marketing, but I can tell you as a link builder, content is extremely important….