Let’s talk about something that sits right at the heart of digital marketing: your SEO content strategy. Don’t worry if that phrase sounds stiff or overwhelming. We’re going to unpack it in a way that’s clear, human, and yes, even enjoyable. A solid SEO content strategy isn’t just about sprinkling in keywords or trying to…
Is there really a difference between link earning and link building? Back in 2013 or so, link building became a dirty word– but we still needed links for our websites. Then, magically and out of thin air, the phrase “link earning” appeared on everyone’s radar. We had to justify those essential links somehow, after all….
What should you do when you inevitably encounter reciprocal link requests? I’ve been in the trenches, building links, for quite a few years. I’ve seen every type of SEO and link building-related article published. Trends and algorithm updates come and go, and the ebb and flow of the SEO blogosphere forms around them. There’s one…
Outreach is harder than creating content. Many people don’t realize how much work goes into successfully building just one relevant link. When I speak with prospective clients, I find many have good resources and good content, but are unable to get any links. That’s, partially, because good content doesn’t automatically get links and, partially because…
Link prospecting isn’t as easy as the multitude of ultimate guides on the internet would have you believe. Getting good at prospecting takes time, focus, and the will to refine and improve upon your process. It’s also something you can’t skip over. Link prospecting is essential and the true beginning of the link building process….