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Most Links Come From Follow-Ups, Not First Emails

Most backlinks don’t come from your first email. They come from follow-ups that actually get noticed. In this guide, I’m gonna give you proven tips, tricks, and tactics for sending effective follow-up emails that get opened and replied to. There are a lot of characteristics that are commonly shared between skilled, high-level link builders. One…

David Farkas  4/16/2026 2 comments
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You’re Not Ready for Link Building Without Linkable Assets

You can’t build good, relevant links to your website unless you have at least one linkable asset. In the old days of link building, you could spam directories and engage in every link scheme under the sun in order to increase your search engine visibility, even though you had absolutely nothing on your website link-worthy….

David Farkas  2/25/2025 56 comments
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Which Backlink Checker is Most Accurate?

The assortment of link building tools and backlink checkers available these days is, frankly, overwhelming. The link building toolkit is extensive, varied, and always growing. As a link builder, one of the most important tool selections you will make is the selection of a backlink checker. It’s something you use and depend on in many…

David Farkas Updated on 1/22/2025 70 comments
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The 10 Commandments of Link Building

With link building, a simple list of 10 or so items never covers everything. But I wanted to make a simple list to help you keep your head above water, stay out of trouble, and build some effective links as you go about your work. So I started working on the 10 Commandments of link…

David Farkas Updated on 10/28/2024 20 comments
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Link Building vs. Digital PR: Dispelling the Myths and Misconceptions

If you’ve been around SEO and link building long enough like I have, you know that link building has transitioned through multiple different definitions. It’s also historically been conflated with lots of other various tactics.  It’s been confused for link earning. It’s been confused for content marketing. It’s even been confused for the entirety of…

David Farkas  9/10/2024 2 comments
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