I don’t know about you, but I like checklists. They’re the most effective way to keep track of your processes and activities. Sometimes these checklists can be pretty granular, like a grocery shopping list. Perhaps you’re organizing a function, like a conference. You have a spreadsheet that contains everything that needs to be done over…
Content is king. Three words. These three simple words published by Bill Gates in a 1996 essay have defined a lot of digital marketing ever since. The man is deemed a visionary for a reason. There are multiple facets of digital marketing, but I can tell you as a link builder, content is extremely important….
Effective keyword research is a crucial element in any SEO strategy. By identifying the right keywords to target, you can increase your website’s visibility, attract more traffic, and ultimately drive sales. Fortunately, there are many free keyword research tools available to help you optimize your website. These free keyword research tools offer valuable insights and…
In the link building world, it often seems there are few things more treasured, and more elusive, than .edu links. Link builders chase these rare jewels to the ends of the earth. More so than your average .com site, which anyone can register, an .edu site signals nothing but trust to the search engines. Since…
SEO is always changing. If you worked in SEO ten years ago, went away and came back today, there’s little you would recognize. Keyword stuffing – which is exactly as it sounds – could work wonders for you back in the day. Today? It could earn you a penalty. Ten years ago, SEOs used to…