The biggest link building myth refuses to die. Here’s the honest truth most link building agencies won’t tell you: a single relevant link will outperform fifty irrelevant ones. Google doesn’t count links anymore, it judges them. Context, authority, and relevance decide whether a link actually moves the needle, or just sits there doing nothing for…
In the link building world, it often seems there are few things more treasured, and more elusive, than .edu links. Link builders chase these rare jewels to the ends of the earth. More so than your average .com site, which anyone can register, an .edu site signals nothing but trust to the search engines. Since…
SEO is always changing. If you worked in SEO ten years ago, went away and came back today, there’s little you would recognize. Keyword stuffing – which is exactly as it sounds – could work wonders for you back in the day. Today? It could earn you a penalty. Ten years ago, SEOs used to…
If you want to jump directly to the top of a Google search, you can try to get your website featured on Google news. To get your website included in Google News, the basic steps are: Make sure your website meets Google’s technical requirements for inclusion in Google News. This includes things like having a…
[no_toc] I’m super excited to announce the launch of a first-of-its-kind, free Link Prospecting Tool. If you do any sort of link building or link audits, chances are you work with a large set of URLs. Whether you generated those prospects from your competitor’s backlinks, or you used a tool to scrape Google, there’s usually a…