Backlinks can help you rank in traditional Google search results. But are they enough to help your brand appear in AI-generated answers? Google still relies heavily on signals like relevance and authority. Those aren’t going away. But AI search engines don’t just evaluate the quality of your links. They also use the content on the…
SEO is always changing. If you worked in SEO ten years ago, went away and came back today, there’s little you would recognize. Keyword stuffing – which is exactly as it sounds – could work wonders for you back in the day. Today? It could earn you a penalty. Ten years ago, SEOs used to…
If you want to jump directly to the top of a Google search, you can try to get your website featured on Google news. To get your website included in Google News, the basic steps are: Make sure your website meets Google’s technical requirements for inclusion in Google News. This includes things like having a…
[no_toc] I’m super excited to announce the launch of a first-of-its-kind, free Link Prospecting Tool. If you do any sort of link building or link audits, chances are you work with a large set of URLs. Whether you generated those prospects from your competitor’s backlinks, or you used a tool to scrape Google, there’s usually a…