If you operate a website and you’ve done at least a little bit of research into SEO, you’ve probably come across the term “link earning.” Some refer to it as “passive link building.” The idea behind it is fairly simple: if you build it, they will come. Essentially, the belief is that if you build…
If you’ve been around SEO and link building long enough like I have, you know that link building has transitioned through multiple different definitions. It’s also historically been conflated with lots of other various tactics. It’s been confused for link earning. It’s been confused for content marketing. It’s even been confused for the entirety of…
If you’re here, you already know relevant, quality links are a big part of search engine visibility. You want to build links, but you might be wondering where to start. You may have seen posts about huge, ambitious techniques that rack in tons of links. Those posts can be intimidating. You don’t have to aim…
I’ve been thinking about social media shares lately. I take Google at their word when they say social shares don’t influence search engine rankings. Although it may seem counterintuitive, it makes sense to me. A lot of sense. Links require review and approval. Links often require one-on-one interaction. And links take time and energy to…
Content is king. Three words. These three simple words published by Bill Gates in a 1996 essay have defined a lot of digital marketing ever since. The man is deemed a visionary for a reason. There are multiple facets of digital marketing, but I can tell you as a link builder, content is extremely important….