Link building is hard work that requires real knowledge and some hands-on experience if you want to be successful. And this is especially true if you’re focused on white hat link building that earns links through relationships, creativity, and genuine value. SEO is complex and multifaceted. Our industry is so full of great minds, trailblazing thinkers,…
With link building, a simple list of 10 or so items never covers everything. But I wanted to make a simple list to help you keep your head above water, stay out of trouble, and build some effective links as you go about your work. So I started working on the 10 Commandments of link…
If you’ve been around SEO and link building long enough like I have, you know that link building has transitioned through multiple different definitions. It’s also historically been conflated with lots of other various tactics. It’s been confused for link earning. It’s been confused for content marketing. It’s even been confused for the entirety of…
If you’re here, you already know relevant, quality links are a big part of search engine visibility. You want to build links, but you might be wondering where to start. You may have seen posts about huge, ambitious techniques that rack in tons of links. Those posts can be intimidating. You don’t have to aim…
I’ve been thinking about social media shares lately. I take Google at their word when they say social shares don’t influence search engine rankings. Although it may seem counterintuitive, it makes sense to me. A lot of sense. Links require review and approval. Links often require one-on-one interaction. And links take time and energy to…