Link building isn’t just about authority and anchor text anymore. Sure, you still need relevant placements, natural anchors, a clean link profile, and strong content. Those are the basics. They’re the classic link building best practices that still matter, even as the algorithm evolves. But here’s the problem. Most people stop there. If you want…
In the link building world, it often seems there are few things more treasured, and more elusive, than .edu links. Link builders chase these rare jewels to the ends of the earth. More so than your average .com site, which anyone can register, an .edu site signals nothing but trust to the search engines. Since…
Nobody gets to be an expert or a pro on their first day. Do you think Stephen Curry hit the first three-point shot he ever took? Or that “Romeo and Juliet” was Shakespeare’s first play? The fundamental difference between an amateur and a professional is experience. Even if you aren’t naturally blessed with certain skills,…
SEO is always changing. If you worked in SEO ten years ago, went away and came back today, there’s little you would recognize. Keyword stuffing – which is exactly as it sounds – could work wonders for you back in the day. Today? It could earn you a penalty. Ten years ago, SEOs used to…
In this roundup, 18 link building experts share their tips on how they build links to pages that aren’t inherently ‘linkable’. How do you rank a product page, a category page, or any other page that’s hard to build links to? It’s notoriously difficult to build good links to product and category pages since most…