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4 Essential White Hat Link Building Skills for SEO Success

Link building is hard work that requires real knowledge and some hands-on experience if you want to be successful. And this is especially true if you’re focused on white hat link building that earns links through relationships, creativity, and genuine value. SEO is complex and multifaceted. Our industry is so full of great minds, trailblazing thinkers,…

David Farkas Updated on 2/11/2026 16 comments
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5 Incredible EDU Links (And How to Get Them!)

In the link building world, it often seems there are few things more treasured, and more elusive, than .edu links. Link builders chase these rare jewels to the ends of the earth. More so than your average .com site, which anyone can register, an .edu site signals nothing but trust to the search engines. Since…

David Farkas Updated on 2/13/2023 31 comments
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You’re Doomed Without Links [Link Building Case Study]

SEO is always changing. If you worked in SEO ten years ago, went away and came back today, there’s little you would recognize. Keyword stuffing – which is exactly as it sounds – could work wonders for you back in the day. Today? It could earn you a penalty. Ten years ago, SEOs used to…

David Farkas  1/16/2023 24 comments
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18 Link Building Experts Weigh In How to Rank Boring Pages

In this roundup, 18 link building experts share their tips on how they build links to pages that aren’t inherently ‘linkable’. How do you rank a product page, a category page, or any other page that’s hard to build links to? It’s notoriously difficult to build good links to product and category pages since most…

David Farkas Updated on 12/6/2022 3 comments
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How To Get Your Website Into Google News

If you want to jump directly to the top of a Google search, you can try to get your website featured on Google news. To get your website included in Google News, the basic steps are: Make sure your website meets Google’s technical requirements for inclusion in Google News. This includes things like having a…

David Farkas Updated on 7/21/2022 10 comments
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